Fashion, jewellery, and eCommerce copywriter
Searching for a content writer who understands your industry, strategically tells your story, and cares about your brand reputation?
About me
Hey, I'm Megan. I’ve worked for more than a decade in Marketing and PR, always underpinned by an expertise in written content.
I specialise in copywriting for fashion, jewellery, and lifestyle brands – and, helpfully, I have a personal passion for these industries (so the research phase comes easily!).
I speak the language of customers who are interested in premium products, meaningful trends, and an aspirational sense of self.
Book your free, 20-minute discovery call
Recent work & publications
In house: Content Writing Specialist, Michael Hill Jeweller (2019 – 2025) and Medley Jewellery (2020 – 2025)
PR Manager, Brisbane Fashion Festival (2017 – 2025)
Make the Most of Vibrant Tokyo and Kyoto, Travel for Phoebe
Contributing writer, U4!A Magazine #003
Why the Words You Choose Matter, Comms Room
Copy & content writing services
Amplify and protect your unique brand story and connect with your customers, through strategic, engaging copy created for actual humans, by an actual human (hi).
• eCommerce product description writing
• Campaign and collection launch copy
• Content strategy and creation: blog planning, writing, and optimising
• Website copy: website launches, page additions, and branding updates
• Social media writing
• Email sequences
• Monthly content retainer
Let's discuss what you need
Send your details and a quick outline of what you're looking for. I'll get in touch ASAP to arrange a free discovery call.
Get in touch
Address
Brisbane QLD, Australia
Operating Hours
Monday - Thursday: 8.30am - 5.00pm
Friday: 9.00am - 12.00pm
Any questions?
Interested in copywriting or content services?
To get started, send me a message via the contact form or email megan@meganwrites.com.au. Be sure to give me a brief overview of what you need help with. From there we can book in a quick discovery call to discuss what you need and when you need it by, which will allow me to put together a thoughtful quote and ensure we're on the same page before we begin working together.
Copywriting is writing for brands and businesses. You'd engage a copywriter to help with words for your website, eCommerce shopfront, social media, emails, blogs, printed materials, and the various touchpoints needed to launch a product, collection, or campaign.
A strong tone of voice and well-written content are crucial to shaping your brand identity and helping you stand out in your industry.
When it comes to marketing your brand or small business, copy can often be left as an afterthought. And I get it! There are so many competing priorities – and elements such as web design, imagery, and visual identity are usually what get the main focus. These are all important, but consider what copy really means: it’s your voice. It’s how you truly connect with your customers and communicate what you’re all about. That deserves some proper attention.
The amount you can expect to spend on a freelance copywriter will vary, depending whether they charge by the word, by the hour, or by project. I offer retainers based on your preferred number of hours per week or month, as well as packages that factor in all the work required to complete your project. I’ll work with you to scope your needs and create a quote upfront.